FOODLINE - Kigali, Rwanda

FOODLINE is a distribution network that works to close the gap between food insecurity and the potential risks associated with genetically modified organisms (GMOs). We partner with smallholder farmers to supply them with Non-GM seedlings, purchase the harvest, clean, package and distribute it to our brand vendors in public markets and our online store. To reach a broad audience, we employ a variety of marketing strategies, including ads on social media outlets such as Facebook, WhatsApp, Instagram and Twitter. We also have physical stores and distribution points that serve as points of contact for prospective customers.